Where is the best place to set up your WEB3 community
Fostering community is one of the key aspects of both growing your projects user base and raising awareness about what you are building. The mainstay platforms of achieving this are Discord and Twitter.
The role of Twitter in Web3
Twitter is a microblogging service where users can network with each other through interacting with posts. It is a vital tool of Web3 business to keep customers and followers up to date with their latest developments. Your twitter account is the public facing side of the project. It will be the first impression most potential users/customers/community members will have of you in the space. Therefore, it is vital for it to be run correctly and consistently.
A project’s twitter account in itself has significant weight in the decision making of potential community members. Every detail matters from who is following you, the content of your posts, your engagement on your posts to your interactions with other leaders in the space. Getting this right can snowball the right narrative whilst getting it wrong can stop you dead in your tracks.
The role of Discord in Web3
Discord is an instant messaging platform with a focus on building communities through the use of server. A server acts as a place to communicate for a group of people who have been invited into the serve. Again, like Twitter, most projects also have a discord. The setup of discord is more arduous compared to Twitter due to the variety of features and options that come with discord as well as the added security measures that are necessary. Despite this, Discord offers something that twitter does not and that is an environment conducive for people who are interested in a project to get to know each other.
Discord is the core of your community. It is what allows to you find the most hard-core supporters of a project and generate the most rewarding interactions. You only need a thousand fans to be successful, this may be a cliché you have heard before and if you were to find them, they’d most likely be in your discord. Discord is a key place for a project to align its vision with the community.
How to use Twitter and Discord
Many people who enter a project’s discord that is yet to be released have come for one of two reasons, either to secure the rights to buy the project or you have sparked their interest and they want to know more. Therefore, your discord needs to have individual such as moderators who are fountains of knowledge when it comes to your project. They are at the frontlines of your community, ready to answer any question, champion your values as well as to generate discussion and conversation in the server. Community managers on the other hand function as the events coordinator on discord as well as admin for allowlist (rights to buy the project).
The beauty twitter is the ability to connect with others through content. Therefore, quality content creation can get eyes on a project. What qualifies as content can vary drastically from memes to educational threads. If the right people see and interact with your content, it can propel your twitter account to new founds level of engagement. We aren’t just talking about twitter posts here either, commenting on popular accounts is not only a great way to start networking but also a way to direct users to your content. On top of this, interacting with those in your comment section can help you build that core following on twitter. Feeling heard is a very impactful experience for a community member, so interactions as simple as commenting or liking can mean a lot to the individual on the other side.
Final Thoughts
The execution of a project’s Twitter account and Discord server should not be taken lightly. Performing well on these platforms will pay dividends in a project’s growth and a community’s future. Therefore, it is paramount for a project to recruit people whom they can both trust and present the project in its best light to assist in the running of what are the foundations of your community.
